The inspiration for our name comes from a talk by Google X Lab entrepreneurs and scientists. “Why aim for 10% growth,” they asked, “when you can aim for 10x?” Computer scientist Astro Teller explains:

“People can set their minds to magical, seemingly impossible ideas...If you want cars to run at 50 miles per gallon, fine, you can retool your car a little bit. If I tell you if it has to run on a gallon of gas for 5 hundred miles, you have to start over … You don’t spend your time being bothered that you can’t teleport from here to Japan, because there’s a part of you that thinks that’s impossible. Moonshot thinking is choosing to be bothered by that.”